Short story, short
Hi, I'm Kimberley, a Product and Experience Designer with 5 years of experience, working across B2B and B2C environments including e-commerce sites, SaaS and enterprise tools.
Short story, slightly longer
I started out in performance marketing and market research, where I learned how to ask the right questions, interpret data, and design user journeys. I realised I wanted to shape the product itself, not just the wrapping, which led me into UX and product design.
Since then I’ve freelanced across different industries and spent the last three years at
Cappfinity, designing B2B SaaS and enterprise platforms, and design systems. I lead projects end to end, focusing on aligning user needs with business goals while improving both interfaces and ways of working.
Experience
Product/UX Digital Designer
07.2022 - Present
Freelance UX/Product Designer
04.2020 - 01.2025
Email Marketing Executive
02.2020 - 04.2022
Designing for over 5 years, my roles have consistently involved senior-level responsibilities: from owning end-to-end product experiences to building design systems and leading workshops. I thrive in environments where design isn’t just visual, it’s strategic, systems-led, and tightly bound to business goals.
Outside of Work
When I’m not designing, you’ll probably find me doing something music-related. I’ve played guitar for years and more recently picked up the drums. While I’ll listen to almost anything, I’ve got a particular love for metal.
