Cappfinity provides tools to help organisations assess and develop their talent. More and more of our clients want solutions that go beyond hiring to support ongoing skills development. With this demand, it became essential to create a product that helps individuals identify, articulate, and apply their skills across the full talent lifecycle.
Many learning tools fail to engage users, show meaningful impact, or fit naturally into the flow of work. Cappfinity is uniquely positioned to address this. With existing products already supporting key moments across the talent lifecycle, we saw a clear opportunity to embed development into journeys users are already on. This allows us to extend the value we deliver to clients by making growth more relevant, personalised, and connected to everyday performance.
Development tools across Cappfinity’s products were fragmented. This led to repeated work, inconsistent experiences, and missed chances to reuse content across teams. While each tool gave useful insights, there wasn’t a single, clear journey for users to follow. This made it harder for clients to see the full value of what we offered and meant users didn’t have a clear or engaging way to keep developing.
To ground our decisions in user insight, I conducted interviews with internal client-facing teams who act as proxies for end users. I also audited an existing development product and reviewed user feedback. This revealed several key themes: users valued the ability to revisit content, redundancies across tools were easy to spot for users, and internal teams needed a more structured approach to delivery.
To move from exploration to action, I led the synthesis of our research by mapping behavioural modes and surfacing key patterns in how users approached their development. These insights highlighted both motivational triggers and common friction points. Collaborating with PMs and engineers, we used this foundation to align on an MVP, narrowing our focus to features that delivered the most value early, while setting the stage for future growth.
Each tool in the Skills Discovery Toolkit was designed as a modular, self-contained component. This made it easy to reuse and deliver content consistently across different learning journeys. By structuring the experience this way, we reduced duplication and gave internal teams more flexibility to tailor development pathways to client needs.
We introduced features that encourage repeat visits and deeper reflection. Missions prompt users to apply what they’ve learned in real work scenarios, bridging the gap between learning and action. The Resource Hub let users revisit key learnings, examples and refreshed content without redoing tasks, making the toolkit more useful over time.
To support varied learning styles and contexts, the toolkit was built with fully responsive design. We also introduced light and dark modes to accommodate user preferences. In addition, we designed flexible user flows to reflect different behavioural engagement types, whether users were dipping in for quick tasks or working through the content more deeply. Reducing friction and meeting users where they are helps support continuous, self-directed engagement.
