I’m a Product and UX Designer with experience leading projects across enterprise, SaaS, marketing and e-commerce.
With a background in performance marketing, research, and front-end development, I bring a mix of user insight, performance focus, and technical know-how to my work as a UX designer.
Want to dive in deeper?
Here's a case study and an article that go into a bit more detail about my approach to specific aspects of the design process.
UX Research and Testing
My approach to research and testing, turning user insight into actionable design decisions
View case study
DesignOps Strategy
My approach to DesignOps, standardising workflows, defining clear processes, and aligning teams
View article
My design philosophy
01
Be a polyglot
I've learnt that great design doesn’t end at the handoff, it lives or dies in translation. Whether I’m working with engineers or PMs, I make it my job to speak their language.
02
Be humble
It’s easy to fall in love with your own thinking. But the truth is, every time I’ve let go of what I thought I knew, I’ve made something better. Humility keeps me curious.
03
Be impact-oriented
As a creative, it’s really easy to find yourself wedded to your ideas, not outcomes. This can lead to a design process centred around validating ideas, not optimising the user experience.
04
Be romantic
As with most relationships, it’s the little things. Understanding your users more intimately using data creates opportunities for small touches that have big impacts.
